“What’s Inside” Digital Campaign
What’s Inside | Serena
Shot by Malik Hassan Sayeed at Little Minx, with TBWA\Chiat\Day
A digital-only extension of the 2023 “Believe in Yourself” TVC campaign with Serena Williams. I acted as post-producer on these three videos, bringing them to fruition over the course of three weeks on concurrent timelines.
Edited and finished at Rock Paper Scissors LLC.
“Rapid Rehydration” TVC
What’s Inside | Suni
Sunisa Lee is one of the most decorated female artistic gymnasts. She currently holds six total Olympic medals as of the Paris 2024 Olympic Games. Lee’s passion for gymnastics began at the age of six after watching the sport on TV. Her father built a balance beam in their backyard to nurture her early interest, which we featured in this video.
What’s Inside | Hansel
Hansel Enmanuel is a Dominican college basketball player for the Austin Peay Governors of the Atlantic Sun Conference (ASUN).
He went viral in early 2021 for his flashy dunks, passes, three-pointers and athleticism against top high school talent despite having only one arm due to a childhood incident. His inspirational story and can-do attitude made him a perfect ambassador for the Gatorade brand in this campaign.
Rapid Rehydration | Jayson Tatum
Tasked with promoting Gatorade’s new Gatorlyte line, the team came up with the concept of “rapid rehydration”, leaning on video game visuals and terminology to highlight the drink’s ability to “level up” your game.
We worked with NBA player Jayson Tatum to deliver a two-part campaign shot in the US and Chile.
Directed by Henry Schofield at RESET, VFX by The Mill. Produced by Celestina Lucero and myself at TBWA\Chiat\Day.
Rapid Rehydration | Runner
The second part of our rapid rehydration series, shot in Santiago, Chile with local talent.