“Get it Together” TVC
Therapy | Collective
Directed by Trevor Clarence at JOJX
Polly came to Chiat for a rebrand. We deployed an integrated set of assets across Polly’s social and digital channels, print and film -- all built on the “Get it Together” campaign and visual identity. At the pinnacle of the campaign are four digital films. The films combine approachable humor with a healthy dose of optimism to illustrate how getting your car and car insurance together helps simplify the process of buying cars and is even key to unlocking unexpected value while in the dealership.
Produced by Trevor Alexander and myself.
“Collective” finds a man in the driver’s seat telling the Polly rep about his experience living a different type of lifestyle in a commune.
Therapy | UFO
In “UFO,” a woman talks about her other-worldly experience to a Polly representative who, instead of fleeing the weirdness, embraces her story and smartly segues into how Polly can help her dreams of owning the car they are sitting in come true with the combination of the auto and insurance.
Therapy | Tiny Furniture
A woman’s love for collecting tiny furniture doesn’t dissuade a Polly representative from trying to help her get the best deal on her new car, and her future dollhouse endeavors.
Therapy | Vampire
A man’s unique lifestyle and seemingly immortal ventures are his own business, Polly’s just here to help him get the best deal he can in this life and the afterlife.